Rescue Hearts, a new fundraising venture designed to raise money for pet rescues and shelters and get local “rescue friendly” businesses involved in helping the cause launched today at http://www.RescueHearts.org. Sales of the bracelets can ony be made through a local rescue or shelter that has signed up, or through the website. Supporters of their local rescue or shelter can buy a Rescue Hearts bracelet for $10, the bulk of the proceeds going to the orgainzation selling the bracelet.
For buyers at the website who did not get a link from a local rescue or shelter, the proceeds will go into a medical fund for pets who have not yet been adopted, but need medical care to get them ‘back on their paws’ and ready for adoption.
Local businesses participate my offering a thank you gift of their choosing, anything from a free dessert, dog biscuits, discounts or gifts to anyone who wears a Rescue Hearts bracelet into their establishment.
“It’s a great way to get more pets rescued, get new funding to rescues and shelters and for local businesses to gain new customers. It’s a win win win for all concerned.” said Art Fyvolent who dreamed up the idea of Rescue Hearts. “I was at a restaurant and was wondering how many people here have rescued an animal. There needs to be a way to identify yourself as a “rescue heart” so you already have something in common.” said Fyvolent
Fyvolent tried to find an American company to manufacture the bracelets, but all the US companies he talked to were buying theirs from China, too. So he went right to the source. “The key is keeping the product cost down so the rescues can net as much money as possible from the sale of the bracelets.” explained Fyvolent.
Participating rescues keep the vast majority of the revenue from the sale, with some overhead, administration, marketing and product costs built into the rest.
“Our goals are to get more animals adopted, raise as much money as we can for the rescues and shelters and help businesses participate by rewarding them with new customers for participating.” said Fyvolent.
Fyvolent got involved in pit bull rescue with his wife Lisa six years ago with the adoption of their first dog Brock. Since then they have rescued or fostered many dogs, eventually keeping five of their own. “Our house is the island of misfit toys” (in reference to the children’s movie ‘Rudolph The Red Nosed Reindeer’) laughs Fyvolent, “dogs that we did not feel comfortable sending to a forever home for one reason or another or that we just fell in love with, we just kept. So now we have a loving pack of misfits.”
For more information, contact Art Fyvolent at info@RescueHearts.org