Things You Might Ask About
Who Is Behind Rescue Hearts?
Rescue Hearts was started by Art Fyvolent, who is founder and CEO of IDEAS4, a full-service marketing, branding and web design company based in Tampa, FL. Art, along with his wife Lisa, has also been involved in pit bull rescue for the past 6 years, saving animals and offering his marketing expertise to local rescue centers. Art and IDEAS4 provide free logo designs, fliers, posters and very low cost websites for rescue centers.
Art thought there had to be a way to bring rescue centers and businesses together to help save more animals and celebrate the rescue families who save a pet’s life by adopting from a shelter. From this idea was born The Rescue Hearts Project.
How Do I Get Involved?
The most important thing is to get the word out to your local businesses, rescues and shelters as soon possible. You can:
- Download the consumer brochures, business brochures and marketing materials from our Marketing Materials page, print them out and take them door-to-door to encourage businesses to join Rescue Hearts. The bigger it gets, the more animals we can save.
- Do an e-mail blast to your friends and business associates and encourage them to participate.
- Put the Rescue Hearts information on your website. When rescues and shelters enroll, their links will include an ID so they get credit for sales.
- “Like” our Facebook page – http://www.Facebook.com/RescueHearts.
- Share our Facebook page information to your Facebook page for your friends to see and participate.
- Tweet about us on Twitter.
- Spread the word to all the rescues and shelters in your community. They can sign up for free!
Where Do I Buy A Rescue Bracelet?
The Rescue Hearts bracelets are sold by participating rescue centers and shelters in your community. If no rescue centers you know have signed up, encourage them to enroll at www.RescueHearts.org to order a few bracelets to get started and put the link to the Rescue Hearts store on their website.
The bracelets are also sold on the Rescue Hearts website. We provide a button and link to each rescue center (that has their unique ID) that enables them to link to the Rescue Hearts store so the proceeds go directly to them. If no rescue center was selected in the sales process, the proceeds go into our medical fund for the animals. (See the FAQ “Where Does The Money Go?”)
What Does A Business Get Out Of It?
The business component of the program benefits participating retailers in several ways. First and foremost, the rescue families will take advantage of offers from supporting retailers and become new customers of those businesses.
Second, a business that is recognized as a “Rescue Friendly” establishment, enhances their brand, not just to rescue families, but everyone that walks in their door.
One of the best parts of this program is that your business can offer as little or as much as you feel comfortable giving to the bracelet-wearing rescue families. There is NO UP FRONT FEE to participate! We make it easy for everyone to participate in order to achieve our ultimate goals of getting more money to the rescue centers and saving more animals.
How Do The Rescues and Shelters Participate?
The Rescue Hearts Project is about social networking with other rescue families and fundraising by rescue centers and shelters. By signing up on the Rescues page of our website, the rescue center or shelter gets a Rescue Hearts account that includes an affiliate number and code they can use to sell the bracelets on their websites. They can also buy the bracelets wholesale and sell them at the retail price of $10, keeping 100% of the profits.
Where Does The Money Go?
The rescue centers and shelters that participate in the Rescue Hearts Project get the bulk of the revenue from bracelet sales. Rescue Hearts makes a small amount to maintain operations, do marketing, and keep the doors open. The balance is in product cost.
For bracelets that are sold on the website, the proceeds will go into a medical fund for animals that need immediate medic care but don’t have the funds to pay for it. We will help as much as we can to reduce the suffering of as many animals as possible.